To Get More Creative, Become Less Productive

Sometimes it feels almost impossible to get our creative juices flowing. We try all sorts of things to help our brains come up with new ideas. Here’s what Art Markman says about helping ourselves think more clearly, instead of constantly going back to the drawing board:

“The problem with creativity is if you think about the things you have to do, you have to learn a lot, you have to explore new possibilities, you have to follow your way down different rabbit holes in order to try different prospects. The problem is at any given moment, you may not have come up with anything that’s really good yet. Unlike typical product management, with reaching milestones day by day, with creativity, you could go weeks without having a great idea, and at that point it’s hard to tell the difference between you, and if somebody’s not doing something at all. You need to have some down time. If you’re constantly under the gun and never relax, you’ll never be able to produce a good amount of creativity.”  –Dr. Art Markman

Tune in to the rest of the podcast at:

Matt talks with Dr. Art Markman, the director of the Human Dimensions of Organizations at the University of Texas and is a member of the editorial board of Cognitive Psychology.  Dr. Markman discuss his article, “To Get More Creative, Become Less Productive.”

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